Young woman, 24, who started her own beauty brand on the side during lockdown quits her full-time job after turning over more than $30,000 a MONTH
- Maggie Cripps, from Melbourne, launched Smoothie Stick on February 1, 2021
- The 24-year-old noticed lack of high-quality dermaplaning blades in the market
- The brand sell reusable stainless steel dermaplaning tools to use at home
- Dermaplaning is a type of facial treatment that helps remove micro facial hairs
- Last month the brand turned over $30K, surpassing six figures in eight months
- Maggie left her full-time corporate job to focus on the brand in June
A 24-year-old finance analyst with no previous business experience has turned over $100,000 in eight months selling stainless steel dermaplaning tools to use at home.
Maggie Cripps, from Melbourne, launched her small business Smoothie Stick on February 1, 2021 after noticing a gap in the market for high-quality reusable dermaplaning blades.
Dermaplaning is a type of facial treatment that helps exfoliate and remove micro facial hairs on the skin using a small but safe medical-grade blade.
‘I had been dermaplaning for years and was sick of the awful quality of the single-use blades,’ Maggie told FEMAIL.
‘In lockdown last year I had a lot of free time and I have always wanted to start my own brand, so I thought I’d give it a go’.
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Maggie Cripps (pictured) launched her small business Smoothie Stick on February 1, 2021 from her rental property after noticing a ‘gap in the market’ for high-quality reusable dermaplaning blades
Dermaplaning is a type of facial treatment that helps exfoliate and remove micro facial hairs on the skin using a small but safe medical-grade blade
Compared to alternatives products on the market, Maggie claims Smoothie Stick’s unique stainless steel design provides a sharper, better finish that is safe to use
A year prior to launching the business, Maggie researched the product by watching YouTube videos and designed her own logo and packing using Canva.
Compared to other products on the market, Maggie claims Smoothie Stick’s unique stainless steel design provides a sharper, better finish that is safe to use.
‘There was a lot of trial and error to make the product perfect, but I knew I wanted the tool to be stainless steel,’ she said.
The product was designed in Australia but manufactured overseas, and due to Covid-19 this presented packaging delays.
What is dermaplaning and what are the benefits?
What is it?
Dermaplaning uses a small medical-grade surgical blade to remove dead skin and hair from the surface of the face
The blade gently glides along the skin in a 45-degree angle away from the face and is able to remove up to three weeks worth of buildup
It’s a pain-free and non-invasive process
What are the benefits?
Dermaplaning effectively provides a safe and effective exfoliation, resulting in smoother skin
As it removes dead cells, the skin is able to absorb skincare products more efficiently
The treatment also works to remove facial hair that can trap dirt and oils
As a result, the face will look brighter and makeup will look more flawless
Source: Skin Expert
Maggie said the $30 dermaplaning blades feature an innovative design with a high-quality non-irritating blade, stainless steel body and reusable silicone handle.
The product can be used at least four times, whereas alternatives made from plastic can only be used once.
Dermaplaning offers a range of benefits including the removal of dead skin cells and small microfibre hairs that can often trap unwanted dirt inside pores.
The safe treatment will also allow the skin to absorb skincare products more efficiently, resulting in a brighter looking complexion.
Unlike shaving, the fine hairs won’t grow back thicker or darker.
Last month the brand turned over $30,000 and reached a six-figure milestone, leaving Maggie completely surprised.
The $30 dermaplaning blades feature an innovative design with a high-quality non-irritating blade, stainless steel body and reusable silicone handle
Before and after images shared on Instagram show how the tool can be used to remove dark, fine facial hairs (pictured)
The popular beauty tool can also be used to unwanted remove arm hair (pictured)
Maggie said her financial success was the result of ‘a lot of hard work’, especially at night after she had finished her day job.
While Maggie has now quit her full-time job, she said she studies hard and follows a strict schedule to grow the business.
She chose to study a masters in marketing specifically for the business.
The brand has also gained a strong following of more than 15,000 people on TikTok, with one demonstrative video receiving more than 6.2million views.
The business also sold out of stock twice and the most popular product bundle is the Smoothie Stick starter pack, which includes two Smoothie Sticks, two reusable bamboo pads, one silicone reusable handle and one instruction pack.
How to use a dermaplaning blade
1. Prep your skin with a gentle face cleanser, rinse thoroughly and pat dry
2. While your skin is still damp, draw the dermablade to remove fine hairs and peach fuzz. Generally peach fuzz is thickest around the jaw, neck, and upper lip
3. Be gentle. Keep the blade relatively parallel to the skin is what you want to do
4. Don’t dermablade over acne breakouts or other inflamed skin
5. Check your work with a magnified mirror in natural light. Go over any parts of your cheeks, chin, upper lip, or neck that are still fuzzy
6. Follow up with a rich moisturiser. One with hyaluronic acid is especially good for water retention, helping your skin look bright and plump
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