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BICYCYCLES TO BEING

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January 19, 2022
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BICYCYCLES TO BEING

UNITED KINGDOM - FEBRUARY 10: Kangaroo bicycle, c.1878. Kangaroo bicycle, c 1878. Patentee ECF Otto and J Wallis. The saddle was remade by Brooks 1961 and the tyres fitted by Firestone. (Photo by Science & Society Picture Library/SSPL/Getty Images)

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The first mechanically-propelled, two-wheeled vehicle m

A bicycle, also called a bike or cycle, is a human-powered or motor-powered, pedal-driven, single-track vehicle, having two wheels attached to a frame, one behind the other. A bicycle rider is called a cyclist, or bicyclist.

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The first mechanically-propelled, two-wheeled vehicle may have been built by Kirkpatrick MacMillan, a Scottish blacksmith, in 1839

In the early 1860s, Frenchmen Pierre Michaux and Pierre Lallement took bicycle design in a new direction by adding a mechanical crank drive with pedals on an enlarged front wheel (the velocipede). This was the first in mass production.

“I’ve seen some of the highest performance bicycles in the world, but I believe the most powerful bicycle is the one in the hands of a girl fighting for her education, or a mother striving to feed her family.” 
– F.K. Day, Founder of World Bicycle Relief

For many years, the world has produced over 100 million bicycles per year. In comparison, car production oscillates at around 60 million units per year. Bikes are used every day and on every inhabited continent, in the most affluent nations as well as developing and the least developed countries. This makes sense; cycling is often the fastest, most flexible, and reliable way of getting around cities.

In Europe alone, 655,000 people are directly employed in cycling production, services, tourism, and other facets of the industry more jobs than in mining and quarrying and almost twice as many that work in the steel industry. 

Reference : https://www.weforum.org/agenda/2015/02/why-we-need-to-encourage-cycling-everywhere/

The European Cyclists’ Federation has a very simple message for governments and local authorities: “You know that investing in cycling is justified from your transport, climate change, and health budgets.  Now we can show clearly that every cycle lane you build and every new cyclist you create is contributing to job growth. Investing in cycling provides a better economic return than almost any other transport option. This should be your first choice every time.”

Transition to cycling as a mode of transport has become an important policy goal in many countries. The benefits of cycling include improvements in public health, reduced public expenditure, increased local mobility, improved air quality, more efficient usage of urban spaces, and reduced greenhouse gas emissions. Many authors have reported an increase in the use of cycling as a mode of transport in the Global North

Governments of the worlds can channel their energies towards growth and above initiatives can immensely contribute to bottom line savings. It will sign of significant contribution to environment which expected by global governments

In Europe alone, 655,000 people are directly employed in cycling production, services, tourism, and other facets of the industry more jobs than in mining and quarrying and almost twice as many that work in the steel industry.

Transition to cycling as a mode of transport has become an important policy goal in many countries.
It will be a sign of significant contribution to environment which expected by global governments, without explicitly consuming cuts in profit making to support the environment which is a point of concerns for growing economy.

How to grow the bicycle use in mass commute.

 Rebranding cycling for growing economy.
 Citizens are to be provided incentives tax rebate, green initiatives
 Awareness on health.

The city of Munich (Sassen, 2011) launched a successful campaign to promote cycling in their city, with cycling events, posters and merchandise. Cycling was marketed as trendy and as being typically something essential to Munich. The campaign events received substantial and positive media coverage. An example of a poster is shown.
Certain players in the market of sports and lifestyle also can play their part to promote cycling and health.
Nike, Adidas, CJ, & Decathlon.

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